If you’re a fitness professional and you haven’t written a book yet, you’re putting yourself at a competitive disadvantage! It’s becoming more difficult for fitness professionals to stand out in the “sea of sameness’. Just do a search on Google or browse through Yelp to see how many competitors you have. Being a published author of a fitness book is a powerful and effective way to stand out from the crowd.
Here are five reasons you should have your own fitness book:
- It establishes your authority in the marketplace and positions you as the expert in the field. A book tells people that you’ve done the work and done what others haven’t, won’t or can’t do.
- It articulates your fitness philosophy and unique selling advantage. By explaining your fitness philosophy, you’re able to educate prospective clients on why you are different and better than the competition. If you can’t articulate your fitness philosophy, how can you do it?
- It provides your marketing with added depth and credibility. People view books differently than other marketing materials because books have inherent value. If you give a prospect a book, they are more likely to read it than a brochure and they rarely throw them away.
- It opens more doors. If you’re looking to grow your business with corporate clients, media interviews or speaking engagements, a book is a powerful tool for getting you in the door. Who would you give an interview to, a fitness pro with a business card or the one who wrote the book?
- If you don’t, your competition will. If you’re reading this article, chances are your competitors are too. Don’t lose your first to market advantage, get started on your book now!
Writing a fitness book is not easy but it’s not as difficult as many think it is. Keep these key points in mind as you prepare to write your first fitness book.
- Know your audience and speak to them specifically.
- Solve a real problem they are struggling with.
- Offer a unique solution. Generic solutions don’t win the day.
- Be genuine. Your book is a great opportunity for potential clients to get to know you as a person and hear your voice as a fitness professional.
When you think of how challenging writing a book seems to be, imagine how your business will prosper when you are a published author. Keep your eye on the prize!
If you want to write a fitness book but feel overwhelmed, I can help. I have a proven system that helps fitness professional become published authors in less than 60 days and they don’t have to write a word. Using an interview format, I can help you create a chapter for a multi author book or an entire book of your own. If you have a story to tell, I can help you get it published and promoted! Message me to find out how.